Everything to start growing @delishh.food: a 4-week content plan with shootable scripts, lifecycle email flows, SEO blog drafts, and a vetted UK influencer outreach list. All drafts — nothing goes out without your approval.
Всё, чтобы начать растить @delishh.food: 4-недельный контент-план со сценариями для съёмки, email-цепочки, SEO-статьи и выверенный список UK-инфлюенсеров. Все материалы — черновики: ничего не уходит без твоего одобрения.
Three workstreams, all drafts. Nothing is posted, sent or paid without your go-ahead. Analytics is now installed (GA4 + Meta Pixel + Cloudflare Web Analytics — see the Analytics guide). Suggested order: (1) approve the content pillars + first 3 scripts to shoot, (2) build the Odoo-native email flows (crons + templates), (3) greenlight the influencer shortlist and I prepare the outreach messages for your one-tap approval.
Три направления, всё черновики. Ничего не публикуется, не отправляется и не оплачивается без твоего «да». Аналитика уже поставлена (GA4 + Meta Pixel + Cloudflare Web Analytics — см. гайд по аналитике). Порядок: (1) утвердить контент-пилларзы + первые 3 сценария на съёмку, (2) собрать email-цепочки нативно в Odoo (кроны + шаблоны), (3) дать гринлайт по инфлюенсерам — я готовлю сообщения на твой one-tap.
Про язык: сами материалы ниже (сценарии Reels, тексты писем, SEO-статьи, подписи) — на английском намеренно: они публикуются британской аудитории, русская версия английской подписи неприменима. По-русски даны пояснения, заголовки и инструкции; переключатель EN/RU вверху меняет именно их.
Shoot-able with product, a home kitchen and a phone. ~3–4 posts/week, ~15/month.
Food claims ("high in protein", "close to meat") should be checked against pack copy / ASA guidance. Allergen call-outs (contains gluten + soya) are included on recipe posts — confirm wording. CTAs soften the 4-pack minimum with "stock up / bundle" framing rather than hiding it.
| Pillar | Job | Ratio |
|---|---|---|
| Appetite / food-porn | Stop the scroll — sizzle, sear, cheese-pull, product as hero | 35% |
| Recipes & how-to | Save-bait; proves ease & versatility (air-fryer, 10-min lunch, loaded dog) | 30% |
| Behind-the-brand / ethics | Why plant-based, non-violence, sustainability — builds trust | 15% |
| Social proof / UGC | Reviews, reposts, "taste vs meat" reactions | 15% |
| Offers / community | Bundle nudges, restocks, polls — soft-sell, low frequency | 5% |
Golden rule: every post leads with appetite or usefulness first, brand message second. Never open on a sales line.
| Wk | Day | Platform | Pillar | Hook / idea | Format | CTA |
|---|---|---|---|---|---|---|
| 1 | Mon | IG+TikTok | Appetite | Holy Smokes! BBQ sizzle, extreme close-up | Reel | "Which first? 👇" (#1) |
| 1 | Wed | IG | Recipes | Air-fryer sausages, 12 min, no oil | Reel | "Save this" (#3) |
| 1 | Fri | TikTok | Social proof | Meat-eater blind taste-test | TikTok | "Would you clock it?" (#6) |
| 1 | Sun | IG | Behind-brand | "Why we called it Holy Smokes!" | Reel | "Follow the story" (#7) |
| 2 | Mon | IG+TikTok | Appetite | Ultimate loaded Hot Doggo build | Reel | "Tag the grill boss" (#2) |
| 2 | Wed | IG | Recipes | Smoked Salami charcuterie board | Carousel | "Save for your board" (#5) |
| 2 | Thu | IG/TikTok | Community | This-or-that: Doggo toppings poll | Story | "Vote 👉" |
| 2 | Sat | IG+TikTok | Recipes | Smoky & Spiced one-pan traybake | Reel | "4-pack = 2 dinners" (#8) |
| 3 | Mon | IG+TikTok | Recipes | High-protein meal-prep bowl | Reel | "Save your prep" (#4) |
| 3 | Wed | TikTok | Appetite | ASMR: Bologna slice + cheese-pull toastie | TikTok | "Sound on 🔊" |
| 3 | Fri | IG | Behind-brand | "Eat well, live kindly" — 30-sec ethics | Reel | "This is why" |
| 3 | Sun | IG | Social proof | Repost 2–3 customer posts (w/ permission) | Story+Reel | "Tag us to feature" |
| 4 | Mon | IG+TikTok | Appetite | "Close to meat?" texture pull-apart test | Reel | "Verdict below 👇" |
| 4 | Wed | IG | Recipes | 5 dinners from one delivery (range montage) | Carousel | "Stock-up sorted" |
| 4 | Fri | TikTok | Social proof | First-timer "can't believe it's vegan" | TikTok | "Send to a doubter" |
| 4 | Sat | IG | Community | Restock / freezer-fill nudge | Story+Reel | "Restock 👉" |
Recommended first three to shoot: #1, #2, #6 (highest reach). Each 15–30s, vertical 9:16, product in frame by 1s.
Hook (0–2s): Extreme close-up of a sausage hitting a hot griddle — loud sizzle. Text: "POV: the smoke gets you first."
Beats:
On-screen: "Holy Smokes! 🔥" → "Premium smoked. Plant-based." → "Taste the future of flavour."
VO: "No grill required to earn that smoke ring. This is Holy Smokes! — and yeah, it's plant-based."
Audio: punchy bass-drop / satisfying-sizzle trend; real sizzle first 2s, music at beat 2.
Caption: Holy Smokes! 🔥 That sear is doing numbers. Premium smoked, 100% plant-based, high in protein — grill it, pan it, love it. Which are you trying first? 👇 (Contains gluten + soya.)
Hook (0–2s): Empty brioche bun, then hand slots in a glistening Hot Doggo. Text: "Building the doggo of your dreams 🌭"
Beats:
On-screen: "Hot Doggos 🌭" → "Toast it. Load it. Devour it." → "Holy Smokes, that's good."
VO: "Toast the bun, griddle the doggo, then go feral with the toppings. A Hot Doggo done right."
Audio: upbeat build-up trend, payoff drop on the bite.
Caption: Say hello to your new BBQ MVP 🌭 Hot Doggos: griddle, load, demolish. Tag whoever's on grill duty this weekend. (Contains gluten + soya.)
Hook (0–2s): Hand drops sausages into air-fryer basket, slams drawer. Text: "Dinner in 12 mins, zero effort."
Beats: sausages in (no oil) → dial 180°C, timer "12:00" → time-lapse, basket shake → golden blistered skins, steam → plated with mash + greens, fork pull.
On-screen: "180°C · 12 mins · no oil" → "Turn once at 6" → "That's it. That's dinner."
VO: "No pan, no oil, no washing up. Air-fryer, 180, twelve minutes, turn once. Weeknight sorted."
Caption: The laziest genius dinner 🙌 Air-fryer sausages, 180°C, 12 mins, turn once. Save this for the nights you can't be bothered. Which sauce are you dunking in? (Contains gluten + soya.)
Hook (0–2s): Four meal-prep tubs in a row, hand sliding sausage coins into each. Text: "Meal prep that doesn't taste like meal prep."
Beats: sliced sausage searing → build bowl (grain, roasted veg, greens) → coins on top, tahini/sriracha drizzle → lids on, stack of 4 → eating one at a desk, happy.
On-screen: "High in protein 💪" → "4 lunches, one cook" → "Future-you says thanks."
VO: "One pan, four lunches, proper protein. Something you'll actually look forward to at 1pm."
Caption: Sunday-you carrying the whole week 💪 High-protein prep bowls with Smoky & Spiced. One cook, four lunches, zero sad-desk-salad energy. Save it. (Contains gluten + soya.)
Hook (0–2s): Hand fanning salami slices across a board. Text: "Build a grazing board nobody clocks as vegan."
Beats: fan slices → add vegan cheeses, grapes, crackers, olives → nuts, figs, honey-alt drizzle → full board reveal → loaded cracker, bite.
On-screen: "Smoked Salami 🍷" → "Host mode: ON" → "Eat well, live kindly."
VO: "Rich, smoky, foldable — this salami holds its own on any board. Your guests will not guess."
Caption: Grazing board season is a state of mind 🍷 Our Smoked Salami is smoky, silky and 100% plant-based — swipe for the build. Who are you hosting this weekend? (Contains gluten + soya.)
Hook (0–2s): A meat-eater friend, blindfolded, mid-chew, eyebrows up. Text: "I told a meat-eater it was 'just a sausage.'"
Beats: blindfold + cooked Holy Smokes! bite → genuine "that's really good" → "beef? pork?" guessing → reveal pack "it's plant-based" → blindfold off, shocked, grabs another.
On-screen: "No script. Real reaction." → "'Close to meat' — his words." → "Holy Smokes!"
Audio: trending "wait, what?!" reveal sound.
Caption: We didn't tell him till after 😏 Real reaction, no script. Would you clock it? Tag a doubter who needs to try it. (Contains gluten + soya.)
Hook (0–2s): Founder to camera, sausage sizzling behind. Text: "People ask why a vegan brand is obsessed with smoke."
Beats: founder tells the name story → B-roll cooking/ingredients (seitan + soya) → the "why": flavour without the violence → sustainability line + product hero.
On-screen: "Ahimsa = non-violence" → "Flavour first. Always." → "Eat well, live kindly."
VO: "We're Ahimsa Planet — 'ahimsa' means non-violence. We started Delishh because eating kindly should never mean eating boring. That's the whole point of Holy Smokes."
Caption: The story behind the name 🖤 We're here to prove kind food can out-flavour anything. Taste the future of flavour — and eat well, live kindly. Follow along for more.
Hook (0–2s): Empty tray, then sausages + chopped veg tumble in. Text: "One tray. Zero stress. Feeds the whole table."
Beats: sausages, potatoes, peppers, onion + oil + herbs → toss, into oven → time-lapse roast, edges caramelising → pull out, parsley → serve family-style, hands reaching in.
On-screen: "200°C · 30 mins" → "Smoky & Spiced" → "A 4-pack = 2 family dinners."
VO: "Everything in one tray, thirty minutes, done. Enough to keep the whole table quiet."
Caption: The one-tray dinner that ends the "what's for tea?" debate 🙌 Smoky & Spiced traybake, 200°C, 30 mins. A 4-pack sorts two family dinners — save it now. (Contains gluten + soya.)
H-V-C-A build: Hook (≤8 words, appetite/benefit) → Value (what it is + why good) → Personality (playful line / tagline) → CTA + question. Add allergen note on recipes.
Drafts to run Odoo-native (decided 16 Jul — not Brevo, since contacts + the "bought" event already live in Odoo, and sending goes via SMTP2GO). Content below is ready. Note: on Odoo 19 Community the automated drip triggers (send on purchase / X days later) are built as a small custom module (crons) rather than a no-code builder — a scheduled Odoo task. Merge tags [FIRST_NAME], %unsubscribe%, [OFFER] handled at build.
Buyer flows (Welcome, Rebuy) run on the PECR soft opt-in — they bought, one-click unsubscribe on every email, same/similar products only. Chat-only leads who never bought need consent first — the lead email is a pure opt-in invite, no promo. One-click unsubscribe baked into the shared footer.
Hi [FIRST_NAME], You did a lovely thing — you ordered plant-based sausages that actually taste like the future of flavour, and your first Delishh! box is on its way.
We're a little UK brand on a big mission: proof that "plant-based" and "properly delicious" belong in the same sentence. Seitan-and-soya crafted for that close-to-meat bite, high in protein, 100% vegan. Ships UK-wide in 2–3 days, backed by a 30-day money-back guarantee.
Meet the family: 🔥 Holy Smokes! · 🌶️ Smoky & Spiced · 🌭 Hot Doggos · 🥩 Smoked Salami · 🍝 Bologna Style. Welcome to the table.
Explore the full range →Pan: medium heat, splash of oil, 8–10 min, turning. Air fryer: 180°C, 10–12 min, shake halfway. Grill/BBQ: medium, 10–12 min, turn for char (Holy Smokes! were born for this).
Three plates: the full works (Holy Smokes! + mash + gravy); loaded Hot Doggos; big-batch pasta (sliced Bologna through tomato-basil). Tip: min 4 packs = brilliant freezer stock for a wild Wednesday. Cooked something? Tag @delishh.food.
Get more recipe ideas →By now you've had a plate (or three). The nervy question every small brand asks: did you love it? Your honest review helps the next curious eater take the leap. Thirty seconds.
⭐⭐⭐⭐⭐ Loved it — leave a quick review. 🤔 Something off? Hit reply — you're covered by our 30-day money-back guarantee, we'll sort it. Thank you for giving plant-based a proper go.
Leave a review →We were just plating up and thought of you. No pressure, no guilt-trip — just a wave from the kitchen. The sausages are as smoky, high-protein and close-to-meat as you remember. Restocking takes ~30 seconds, ships UK-wide in 2–3 days, 30-day guarantee as always.
Reorder your favourites →Let the crowd decide: 🔥 Holy Smokes! · 🌭 Hot Doggos · 🥩 Smoked Salami. And a 15-min Smoky Sausage Pasta: slice 2 Smoky & Spiced, brown; add chopped tomatoes, garlic, chilli; simmer 8 min; toss with pasta + basil. £5.99 a pack, on the table before the kettle's cold.
Shop best-sellers →To tempt you back: 🎁 [OFFER] — use code [CODE] at checkout, valid until [END_DATE]. Your favourite smoky, high-protein bangers for less. Ships 2–3 days, 30-day guarantee. This one's got a deadline. 😉
Claim your treat →Placeholder — set the discount, code and date. Suggested: 15% off or free delivery, 7-day window. (Your decision, not assumed.)
Hi there, a little while ago you had a chat with us at Delishh! We'd love to send you the genuinely good stuff — 🍳 recipes worth cooking, 🌱 kind-eating tips, 🎁 first dibs on new products — but only if you'd like us to. One click and you're in; ignore this and we'll leave you be.
Yes, keep me in the loop →Link must point to a confirmed-opt-in page that records consent. Only opt-ins enter the marketing list. Confirm the chat capture recorded a lawful basis before sending.
Delishh! is a brand of Ahimsa Planet Ltd, UK. You're receiving this because you bought from us or asked to hear from us. Not for you? Unsubscribe in one click — no hard feelings. Questions? Reply, or email hello@ahimsaplanet.co.uk. 🌱 Eat well, live kindly!
Three posts targeting real UK search intent. Each has title tag, meta (<155 chars), H1/H2 outline and an internal product link. /blog is currently empty (404) — these are the first three to publish.
H1: The Best Vegan Sausages in the UK: A 2026 Guide for Flavour-First Eaters
H2s: What makes a great vegan sausage? · Taste & texture: the close-to-meat test · Protein & ingredients · Seitan vs pea vs soya · How to choose · Our pick for smoky, high-protein flavour.
The UK's love affair with plant-based food shows no sign of cooling — but a disappointing vegan sausage is a real thing. What makes the best? Three things: taste, texture, and what's inside. A great one delivers a savoury, "meaty" bite, holds together on the grill, and gives you real nutrition — not a tube of starch.
Taste & texture is where most win or lose. The gold standard is a firm, juicy bite with a proper snap — sausages built on seitan (wheat protein) and soya lead here, creating that dense, close-to-meat chew rather than a soft, crumbly interior.
Protein & ingredients: seitan and soya are protein powerhouses, so a high-protein sausage can be the centre of a meal, not a side. Look for recognisable ingredients, a solid protein figure, a short list. Seitan = meaty texture + high protein; pea = allergen-friendly but softer; soya = protein-rich base that pairs with seitan for bite. The best modern sausages blend bases.
How to choose: what's the occasion (hot-dog night vs roast vs deli board)? how do you cook (air fryer/grill/pan all suit firm seitan sausages)? what matters most — taste, protein or price? At around £5.99 a pack, premium plant-based no longer means premium regret.
Our pick: we built Delishh! because we were tired of underwhelming vegan sausages — seitan-and-soya, high in protein, 100% vegan, from smoky Holy Smokes! to bun-ready Hot Doggos, Smoked Salami and Bologna Style. Ships UK in 2–3 days, 30-day money-back guarantee. The best vegan sausage is the one that makes you forget it's vegan — then feel great that it is.
Internal link → Browse the rangeH1: The Ultimate Vegan Hot Dog Recipe (Loaded, Juicy & Ready in 15 Minutes)
H2s: Why this actually delivers · Ingredients · Method · Topping ideas · Tips · Make it a feast.
The joy of a hot dog — soft bun, snap of the sausage, a ridiculous pile of toppings — minus the downsides. The secret is the sausage: a proper hot-dog-style vegan banger with a close-to-meat snap beats any soft, watery imitation.
Ingredients (serves 4): 4 Hot Doggos, 4 buns, 1 large onion (sliced), 1 tbsp oil, mustard + ketchup; optional crispy onions, sauerkraut, jalapeños, vegan mayo.
Method: 1) Caramelise onions slowly, 8–10 min. 2) Cook Hot Doggos 8–10 min till browned with a little char (air fryer 180°C/10–12 min works too). 3) Warm the buns 30s. 4) Assemble: bun, sausage, onions, sauces. 5) Serve immediately with napkins.
Toppings: Classic (mustard/ketchup/onions) · New Yorker (sauerkraut/mustard/crispy onions) · Firecracker (jalapeños/mayo/hot sauce) · Loaded (vegan cheese/onions/burger sauce/pickles).
Tips: get colour on the sausage; toast the bun; layer sauces; batch it — min 4 packs freeze beautifully for impromptu hot dog nights. Serve with fries, slaw, a cold drink. High in protein, 100% plant-based, fast food you can feel good about.
Internal link → Get Hot DoggosH1: How to Cook Plant-Based Sausages Perfectly (Air Fryer, Grill & Pan)
H2s: Golden rules · Air fryer · Grill/BBQ · Pan · From frozen? · Common mistakes · What to serve.
Golden rules: medium heat (not blazing); turn for even colour; don't overcook — you're cooking for the perfect bite and colour, not safety, so pull them browned and hot through.
Air fryer (easiest): 180°C, 10–12 min, single layer, light oil spray, shake halfway. Grill/BBQ (char + smoke): medium, 10–12 min, turn every few minutes — Holy Smokes! were made for this. Pan (classic control): medium, 8–10 min, splash of oil, turn regularly; add onions to caramelise alongside.
From frozen? Check the pack — many, including ours, cook best from chilled, so thaw in the fridge. Min 4 packs means freezing spares is handy; from frozen add a few minutes and ensure piping hot through.
Mistakes: heat too high (burns outside, cold inside); not enough turning; overcrowding (steams instead of browning); skipping a minute's rest.
Serve with: bangers & mash + onion gravy; loaded hot dogs; sliced through pasta; a full brunch. High-protein, 100% vegan, seitan-and-soya built for that close-to-meat bite. Ships UK 2–3 days, 30-day guarantee.
Internal link → Shop the rangeUK-based, ~3k–60k followers, cooking/recipe creators prioritised (best gifting conversion).
Instagram blocks direct profile loads (login wall), so every follower figure comes from third-party lists (Joli, Click Analytic, Modash, Caavakushi) and may be approximate or 6–18 months stale. Do a quick live check of each account's current followers and last-post date before reaching out — especially the "Unverified" and older-list entries. This list was compiled by a research agent; treat handles as leads to confirm, not verified facts.
| Handle | Plat. | ~Followers | Niche | Why a fit | Contact | Conf. |
|---|---|---|---|---|---|---|
| @romylondonuk | IG+ | ~43k | Comfort-food recipe dev & stylist | Paid plant-brand collabs; sizzle/hot-dog lands | Email (site) | High |
| @johnnymeatless | IG | ~44k | London food videographer | "Meatless" = "close to meat"; strong video | DM/email | High |
| @celinesveganeats | IG | ~20k | Edinburgh recipes & product recs | Recipes + non-London reach | DM/email | High |
| @theflexitarianuk | IG | ~15k | Plant-forward/flexitarian dev | Reaches meat-reducers directly | DM/email | High |
| @glam_vegan | IG | ~17.5k | Product reviews + home meals | Features new vegan products at home | DM/email | Med |
| @projectveganbaking | IG+ | ~low-tens k | Plant-based baking incl. savoury | Sausage rolls; runs #ad collabs | DM/email | Med |
| @stevie_sharing_vegan | IG | ~5k | London recipes + photography | Shoots product beautifully; low-cost | DM/email | Med |
| @properveganfood | IG | Unverified | Home-cooked meals, photography | Couple cook & shoot at home | DM | Med |
| @outstandingvegan | IG+YT | Unverified | French-trained chef plates | Chef plating elevates "premium" | DM/email | Med |
| @yourveganhome | IG | ~1k | Comfort food "for omnivores" | Perfect message match; tiny but relevant | DM/email | Med |
| @beetsandbobs | IG | Unverified | Comfort food + podcast | Podcast amplification | DM | Med |
| @ellsvcheffin | IG | Unverified | Budget vegan street food | Street-food fits Hot Doggos | DM | Med |
| @vegfoodenthusiast | IG | ~18.1k | Food, travel, recipes | Food-forward micro | DM/email | Med |
| @faveganism | IG | ~13.5k | Restaurant guides, photography | Product-feature friendly | DM | Med |
| @jessvegram | IG | ~12.0k | Vegan lifestyle & food | Lifestyle+food reach | DM | Med |
| @lifeofagreedyvegan | IG | ~11.7k | Food documentation, dining | Enthusiastic; will unbox/try | DM | Med |
| @eastldnvegan | IG | ~7.3k | East London reviews, street food | Local reach; street-food fit | DM | Med |
| @vicsveganeats | IG | ~5.3k | Restaurant recs, travel | Small, engaged food micro | DM | Med |
| @plnatbased | IG | ~2.7k | London recipes, meal ideas | Recipe-focused nano/micro | DM | Med |
| @ovegans_cardiff | IG | ~2.4k | Cardiff home & restaurant | Welsh/regional spread | DM | Med |
| @betieatsvegan | IG | ~2.4k | Nutritious meal planning | Protein angle fits claim | DM | Med |
| @londonveganquest | IG | Unverified | Detailed meal breakdowns | Thorough, honest write-ups | DM | Med |
Excluded as grown to macro (out of range): @gigi_goes_vegan (~847k), @sophsplantkitchen (~1.6m), @doctorbowl (~3m), @sepps (~736k), @ellysplate (~447k), @healthylivingjames (~278k). @bensvegankitchen appears repurposed — verify.
Greenlight the shortlist and I'll prepare a personalised outreach message per creator, ready in a queue for your one-tap approval before anything sends. I don't DM or email anyone without that tap.